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What is Search Engine Optimization?

Search Engine Optimization is a method of strategies, techniques, and procedures used to raise the number of traffics to a website by obtaining a high-ranking position in the search results page of a search engine (SERP). The popular search engine is Google, Bing, Yahoo!, MSN and other search engines that help us to find some important topics. Search engine optimization functions are given below-

  • To improve a website;
  • To promote a website;
  • To increase the number of traffics from search engines.
  • To make sure your site is prepared well that search engines recognize.
  • Cannot be skilled with a flicker of an eye but needs time and attempt before results can be seen.


Search Engine Optimization Process: SEO is the most important part of the present online marketplace industry. SEO functions are given below-

  • On-page optimization,
  • Website and Competitive Analysis,
  • Keyword Research for pages optimize,
  • Content Optimization,
  • Build Backlinks,
  • Submit Site to Search Engine,
  • Off-page Promotion and SEO Reporting,
  • Analyzing Ranking and Traffic factor.


Search Engine optimization (SEO) types:

Search engine optimization (SEO) is two types.  There are-

  1. Organic SEO
  2. Paid SEO


And Organic SEO is two types. There are-

  1. On-page Optimization
  2. Off-page Optimization


  1. Organic SEO: Organic SEO means the phrase used to describe processed to find a natural placement on organic search engine results pages (SERPs). Organic visitors are any visitor that you don’t have to pay for. Organic SEO techniques are given below-
  • To use Keywords,
  • Keyword analysis,
  • To create Backlink,
  • Link building to get better link popularity,
  • To write content for human readers.


  1. Paid SEO: Paid SEO is also known as PPC. PPC is short for Pay-Per-Click. Paid SEO means the phrase used to describe processed to find a placement on paid search engine results pages (SERPs). Paid visitors are any visitors that you have to pay for. Paid SEO processes are given below-
  • To pay for advertising on sites and search engines but the advertiser is not charged unless someone clicks on ads.
  • It is an auction where you race for position against other advertisers.
  • It can allow for much quicker wins invisibility or conversions for advertisers.
  • Paid SEO ads to appear above organic or SEO results, seen in red in the image above, within minutes of opening ad advertising account.
  • It also allows you to target age and gender customer by selecting the geographical locations.


  1. On-page Optimization: On-page optimization refers to do something into your website or page of your website by keeping in mind about reader friendly, user-friendly and the policy and guidelines of Google already provided. On-page optimization functions are given below-
  • Title (Length, Keyword Placement, Using Pipes, Readability & Simple, Duplicate Title Tag, Make it Relevant, Stop Keyword Stuffing);
  • Permalink;
  • Meta Description Tag;
  • Body Contents;
  • Heading Tag;
  • Image Optimization;
  • Internal Linking.
  1. Off-page Optimization: Off-page optimization means to factors that have an outcome on your website or web page listing in natural search results. These factors off-site in that they are not controlled by you or the coding on your page. Off-page optimization steps are given below-
  • Social Networking;
  • Blog commenting;
  • Guest Blogging;
  • Social Bookmarking;
  • Directory Submission;
  • Article Submission;
  • Press Release;
  • Forum Discussions;
  • Web 2.0;
  • Link Wheel;
  • Link Pyramid;
  • Link Tiring.


Search Engine Optimization (SEO) Services:

The person who provides SEO services that we called search engine optimizers. There are a lot of search engine optimization services which can help to improve the organic search engine page rank position of a website. Usually, a business or consulting firm will hire a service provider to improve its organic Google search result listings. These services contain but are not partial to, on-page optimization, search engine friendly website design and development and search engine friendly writing service, link building.


For whom is SEO perfect?

At first glance, search engine optimization is a good way of marketing a website; in spite of everything, who doesn’t like free traffic. Sorry to say, that kind of come close to SEO is exactly how many human being and companies invest thousands of dollars into SEO companies without useful results.


Can SEO Achieve? :

There is a huge misinformation about SEO accomplish when it comes to organic search engine rankings.  Here we try to scatter the tradition and give you practical expectations of what a search engine promotion can achieve in the short, mid and long term.


Can I do SEO for myself?

The world of SEO is ready for action, but most people can easily realize the basics. Still, a little amount of knowledge can create a big difference. At no cost, SEO education is far and wide available on the web, including in guides like this. Merge this with a tiny practice and you are well on your way to becoming a leader.

To depend on your time dedication, your motivation to learn, and the difficulty of your website(s), you may come to a decision you need a specialist to handle things for you. Firms that practice SEO can differ; some have a highly specific focus, while others take a broader and more general approach. So, it is good to have a firm take hold of the core concepts.


SEO evaluation:

Search engine algorithms change commonly and SEO strategy evolves in response to those changes. So, if someone offering you SEO advice that doesn’t pretty right, check in with the specific topic page.


SEO Resources:

Learning more about search engine optimization and help you get started on optimization your website, check out my website resources and the basic Google SEO guidelines and list of proper SEO Tools.


SEO Overview:

A website definitely wants to be on top in results or at least at first page so creation your site search engine and reader friendly are search engine optimization. SEO is simply the practice of creation search engines and search engine users; in other words, you’re creation it easier to discover your website.

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