Today, most people easily identify what search engine optimization (SEO) is and the part it plays in helping create a business successful. But, one of the more awesome and time-consuming features of SEO is developing a sound content strategy.
If you’ve been making content in a random manner, expecting and asking that some of it ultimately ranks, it’s time to catch down and promise to a more logical SEO content strategy for the web.
- Set Goals or Objectives
To determine your goals as a website or business. Your goals will define what types of content you should focus on. You have to know your target audience and their online patterns. Before you set up your goals to get a better content, you need to idea this types of questions-
- What is it that you want your audience to do on your website?
- What is the best way to get there based on your audience’s information?
- Are you looking to drive sales through your website?
- Do you monetize your site via ads and therefore just want to increase traffic and return readership?
- Firstly, you should always do is identify your target audience and learn all you can about them–demographics, search patterns, and preferences, geographic location, etc.
- Secondly, you are trying to drive product sales, your crucial focus should be attractive, informative product pages that are optimized for both search and conversions.
- Thirdly, you are trying to drive blog content that illustrates when and how to use your products, linking to those pages where relevant. Still, it’s best if your blog is not entirely self-promotional.
- Fourthly, If your site operates on an advertising model and the goal is to attract new readers through search, you’ll want to focus on rich content- for example long-form articles or video resources that are informative, entertaining or both with “stickiness”
Note: Sticky means content keeps visitors on your site longer or encourages them to return.
Without a clear set of objectives, you could be performing a great deal of work without getting your desired results. A good way to do this is by diving into your Google Analytics account. Once you have defined your audience, you will want to set objectives based on that audience.
- Consider your audience
Identify your audience – surveys and your analytics can help you get a good picture of your representative visitor or client. Consider developing marketing roles, or types that signify your best site guests and customers. Formerly consider about what types of content those roles would be seeking.
Say, if you control a B2B website that goals C-level administrators, you might need to build top white papers that can be transferred and saved to read future.
If your professional goals teens and tweens, you might need to focus on regular updates using less text and more images and video. And you’ll also need to be sure your site is boosted for mobile custom.
- Classify your keyword research
Depend on your analysis of the nature of audience you are wanting to goal. Then you need to achieve keyword research. To decide what keywords you should or shouldn’t goal can sort or break down your strategy. Make an excel sheet that breakdowns your keyword types based off of your target audience ‘X’. Your website might be partitioned or even a combination of both (‘X’ groups with keyword subsections for each). When you have an excel sheet formed, you can start using the Google Keyword Planner to research keywords and mass them into your excel sheet consequently. You will need to record keywords and search volume on your excel sheet.
- On-Page SEO Structure
On-Page SEO is important in helping the search engines understand what your website is about.
- To make sure the search engines can crawl your website and find all of your valuable content.
- To ensure your site has good internal linking with no broken links, unique content, good navigation, and appropriate page load-times.
- To build specific pages around keyword focused themes because it provides the search engines a clear understanding of what each page is about.
- Trying to fit too many themes on a page will do more harm than good.
NOTE: You don’t need to stuff keywords or sort them unusual on your pages. Create your website and write your content as you usually would, just keep your keywords in the back of your mind.
Optimize your Google+ account
When you write a content that time you have to follow the Google rules and regulations. Because you always try that your website stays no. 1 position in Google search engine. So, you have to optimize your Google+ account in these parts-
- Optimize your Google+ profile
- Optimizing your Circles
- Format your posts headlines
- Create compelling content
- Share compelling content
- Optimize the +1 button
- Confirm ownership of your site/account
- Confirm authorship
- Make a reporting calendar
When you have an idea of who you are targeting and why you can start to build out a weekly or monthly calendar. A weekly or monthly calendar is a timetable that commands when you will publish new content and what kind of content it will be. It is especially important to make new content on a regular basis if you have a blog, as well as avoid you from climbing to come up with a topic for new content at the last minute.
A few guidelines for making and observing to a reporting calendar-
- Use Google Calendar that you have to share a weekly or monthly calendar with your whole marketing team. Fixed up notices for authors so they get a notification when a deadline is coming up.
- Consider creating ongoing features – Say, a food blog might do a Non- vegetable recipe every Monday. Many blogs do link roundups once per week (including this one). Create a category page for each ongoing feature, so visitors can find all of your Non-vegetables Monday recipes or link roundups in one place.
- Give yourself sufficiently of lead time when making more difficult kinds of content, for example, videos and info-graphics. These frequently need multiple circles of edits to perfect and can be more difficult to optimize for search.
- Don’t plan too far out in advance – Calendars frequently get ruined after a week or month or more, due to changes in marketing objectives, budgets, or staff, so don’t try to plan out a timetable for the next year and risk to waste a lot of time and strength.
- Off-page SEO and making connections
Links are one of the main issues in how a search engine ranks websites. So, making a link building strategy around all the different policies you can do to invite inbound links to your site is very essential.
- The best thing that you can try to get links naturally.
- To connect with the community in your industry.
- To improve your brand’s image as well as improve off-page SEO.
- The more people are likely to link back to your website likes you; thus improving your SEO.
- Google has actually started rewarding sites for their popularity and connections with authoritative sites.
- Creating great content, requesting links from affiliated associations/organizations, and outreach to websites that are an authority in your industry.
- Observe and track your data and results
Knowing what is working and what isn’t is extremely important. The sooner you can get a system in place to track your data and results, the better.
- Setup a Google Analytics account to observer organic traffic on a daily, weekly, monthly basis.
- Make a spreadsheet to track the on-page changes you make to your site so you can see what changes led to certain results.
- Utilize a rank tracking service/software to monitor search positions over time.
- To measure your web success likes page views, links, comments, social shares, and conversion rates.
- Carve out time for updating and improving older SEO content
- To optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword.
SEO is a continuing process, however starting with a sound content strategy will explain into online success for many years to come. But the greatest valuable profits of having a content strategy for your site is that, from a business position, your site is no longer making content for marketing and utilized every digital platform going in order to reach your audience Actually you have to gain proper knowledge about SEO content strategy. Finally, the site now has a framework for creating content that serves several purposes:
- To involve with current and future customers;
- To create brand awareness and authority within the industry;
To accordingly save more traffic, changes, and links to your site.